The Way of the Podcast: Applying Musashi’s Wisdom to Secure Interviews
Introduction: Miyamoto Musashi’s “The Book of Five Rings,” a text on kenjutsu and the martial arts philosophy, resonates profoundly with the strategic nuances of podcast pitching. Just as Musashi mastered the way of the sword, the art of securing podcast interviews requires a blend of strategy, mental acuity, and philosophical insight.
Josef Schinwald, MIB, MDiv, the man behind Guest Experts On Air. This post is a Josef-AI collab with ChatGPT. Let’s hop on a Zoom call to discuss your podcast guesting tour with us!
Understanding the Terrain – The Earth Book: Musashi’s Earth Book emphasizes understanding one’s environment. In podcasting, this translates to comprehending the podcast landscape. A deep awareness of different podcast formats, audience inclinations, and hosting styles is paramount. This knowledge lays the groundwork for effective pitching strategies.
The Rhythm of Timing – The Water Book: In the Water Book, Musashi focuses on flexibility and adaptation. The rhythm and timing in podcast pitching are key. Understanding when to pitch, how to adjust your approach to each host, and the art of following the conversational flow are vital to make a lasting impact.
The Flame of Innovation – The Fire Book: Musashi’s Fire Book deals with taking the initiative. In podcast pitching, this means creating pitches that ignite interest. This could involve presenting novel viewpoints, bringing fresh energy to worn-out topics, or introducing innovative formats to traditional podcasting styles.
Reading the Room – The Wind Book: In the Wind Book, Musashi discusses the importance of knowing the techniques of others. In podcast guesting, this is akin to understanding your competition. Recognize what others are offering and find ways to differentiate your pitch, ensuring it stands out in a crowded field.
The Void of Possibility – The Void Book: The Void Book is about what cannot be seen but can be felt. In podcast pitching, the ‘void’ is the realm of unspoken potential – the ability to connect with the host and audience on a deeper level. It’s about conveying passion, authenticity, and a sense of connection that transcends words.
Conclusion: Musashi’s principles provide a unique lens through which to view the art of podcast pitching. At GuestExpertsOnAir.com, we employ these ancient strategies, adapting them to the digital age to help our clients master the art of the podcast appearance. Join us in embracing the way of the podcast, where strategy, philosophy, and mental agility lead to success.
For a limited time, we are offering our 3-interview podcast experience package plus an additional bonus interview, altogether 4 interviews on high-end podcasts for only $699. Book a free strategy session with us today at https://guestexpertsonair.com/book-a-strategy-call/ and let’s start composing your podcast success story!
