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February 8, 2022

Josef Schinwald, MBA

Podcast Guesting

Interviews

How A Podcast Guesting Tour Can Accelerate Your Branding – With Jason Cercone

How A Podcast Guesting Tour Can Accelerate Your Branding – With Jason Cercone
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Jason Cercone is a creative professional, strategist, podcaster, connoisseur of steak and chicken wings, and all-around well-adjusted bon vivant making his residence in Pittsburgh, PA. He is the Founder of Cercone Consulting where he helps brands and professionals maximize the podcast platform through impactful, optimized guest marketing campaigns. He’s also the host of Evolution of Brand, a podcast featuring self-defined entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies. When he isn’t glued to a microphone producing words to live by, you’ll find him consuming good bourbon and a Rocky Patel cigar, obsessing over his fantasy football lineups, and doing everything in his power to break 80 on the golf course.

Every one of us has a story to tell. This is the primary reason Jason has gone all in on podcasting and assists others in leveraging the podcast space for optimum brand exposure. Through podcasting, Jason has told stories, provided education, established trust and authority, generated leads, promoted products and services that led to sales, and grown audiences exponentially – all by connecting with good people and passionately telling a great story.

And speaking of stories, click here to discover Jason’s professional
journey, motivations, and more.

Questions asked:

  • Why is the podcast platform such a powerful platform for brand building and engagement?
  • How can leaders and professionals successfully amplify their brand message through podcast interviews?
  • Why are download numbers a skewed vanity metric?

Website:

Website https://jasoncercone.com/
Guest Accelerator Experience https://jasoncercone.com/guestaccelerator/
Podcast https://jasoncercone.com/evolutionofbrand/

This episode was brought to you by GuestExpertsOnAir.com with your host Josef Schinwald

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December 20, 2020

Josef Schinwald, MBA

Become Book AuthorLéandre LaroucheWrite A Book

Interviews

Become A Compelling Author And Use Your Book For Podcast Tours – With Léandre Larouche

Become A Compelling Author And Use Your Book For Podcast Tours – With Léandre Larouche
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Léandre Larouche is a writer, author, coach, consultant, and the founder of Trivium Writing. He has helped hundreds of people with their writing with his unique frameworks and methodology. He published his first novel at the age of 21.

Born in Quebec, he’s lived in Canada, England, and the United States; he studied English literature and professional writing at Concordia University. Léandre also studied at the University of Nottingham, England, and he took on a Fulbright fellowship in Williamsport, PA. He also served as an interpreter for a United Nations conference. Léandre has his own Podcast called The Word Leader Podcast.

Bullet Points Of The Show:

Question: How do you find your big Idea and then how do you position it?
You have to ask yourself, what’s the one idea that you are not ok dying not having shared with the world. There is always one idea that we want to share the most…

Question: How to position your book idea in the book market where you need an original angle?
If you look at the internal architecture of the book, it is very similar to marketing and sales, you are solving a problem to which you have a solution. The angle is the unique system that you bring to the table, and much more…

Question: How do you find your voice, find your style, the inner Shakespeare so to speak?
There is a common misconception that we can simply write as we speak, we want to find the sweet spot between the way that we speak and the way that we read…

Please tell us about the Trivium Method… What is it?
Here we go into the 5 steps of the method…

How to learn more about Léandre Larouche, follow or contact him:

On his website is a free training on how to get your wisdom out in a book: https://www.triviumwriting.com/free-training-video-pd

Visit his website for listening to his podcast, receive a free 30 min consultation, and much more: https://www.triviumwriting.com

Social Handles:

https://www.facebook.com/LaroucheLeandre/
https://www.instagram.com/leandre_larouche/

This podcast is brought to you by https://guestexpertsonair.com with your host Joseph Schinwald.

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December 20, 2020

Josef Schinwald, MBA

Audio BrandingJodi KrangleVoice Over Artist

Interviews

The Often Overlooked Way Audio Branding Can Help Experts & Their Business – With Jodi Krangle

The Often Overlooked Way Audio Branding Can Help Experts & Their Business – With Jodi Krangle
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Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world in industries like health care, charities & non-profits, and the hospitality/travel market.

But it was quite a journey to get there – from selling computers in a time when not many women were doing that, to teaching herself about the Internet and the world it opened up. In 1995, she created an award-winning songwriting resource website called The Muse’s Muse and began a business of her own doing SEO and Internet marketing.

When she switched to voice overs, she was well-prepared for the new world of online promotions and getting her own work. She’s also a singer. In 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com).

Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. She’s launched a new podcast called Audio Branding: The Hidden Gem of Marketing.

Bullet Points Of The Show:

– How can Audio Branding help your marketing on your expert website (courses, youtube channel, podcast, or the podcasts you have as a marketing strategy?

3:12 It is an extension of who you are, what your brand looks like, the colors you use, the logo you have, and the fonts, and the emotions that they are supposed to evoke in people, then follow that through with how you sound. It has to do with being more of who you are and getting people to that emotional shorthand of who you are really quickly.  That also has to do with consistency, so switching it up all the time can be very confusing for people. It is kind of like switching up your logo all the time, you don’t do that…  (and much more in the interview that you can enjoy).

– What makes sound such an effective marketing/advertising tool?

11:27 It’s a form of time travel, a really powerful way to bring us places and to make us think of places that we remember to have experienced. You want that nice little mix where it’s still you but it appeals to the audience that is your avatar. Your audience wants to feel like you are like them. I do interview a lot of people who have done audio branding for other clients (www.audiobrandingpodcast.com), so I know a few companies you could contact that are serious about that… (more in the interview)

– How can we use sound to improve our life, can sound actually heal?

15:37 It actually can, it is amazing how our capacity for that is, I actually just published an episode with a shaman called Kaye Doran… the interview covers authenticity in your business, you can be much more authentic when reaching people with sound than with any other medium … you can make a deeper connection with your customers, so think about your on-hold music, have it match your image, …

AND MUCH MORE…

How to learn more about Jodi Krangle, follow or contact her:
www.audiobrandingpodcast.com

The 5 Tips for implementing an intentional Audio Strategy mentioned in the interview, pls. also visit https://voiceoversandvocals.com/audio-branding-strategy/

Social Handles

facebook.com/pieceofcakev
linkedin.com/in/jodikrangle
@JodiKrangle
youtube.com/c/JodiKrangleVO

This podcast is brought to you by https://guestexpertsonair.com with your host Joseph Schinwald.

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December 20, 2020

Josef Schinwald, MBA

Christopher SalemOvercome Limiting Beliefs

Interviews

How To Overcome Limiting Beliefs – With Christopher Salem

How To Overcome Limiting Beliefs – With Christopher Salem
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Christopher Salem, CEO of CRS Group Holdings, LLC mentors and consults with entrepreneurs, business leaders, sales professionals, and companies to build and protect their brands by raising their level of influence as trusted advisors to maximize their results.  This starts from the inside out building your level of influence by shifting from a fixed to growth mindset and adopting a process to scale your business through raising your level of influence.  His program also helps companies to create an interdependent work environment and thriving culture through effective communication, transparent leadership, and higher engagement.

Chris is also an accomplished business & emotional intelligence strategist, corporate trainer, world-class speaker, award-winning author®, certified mindset expert, radio show host & media personality, and wellness advocate.  His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity addresses this and went international best seller in 2016.   He also co-authored the recent edition to “Mastering the Art of Success” with Jack Canfield.  His weekly radio show Sustainable Success is part of the Voice America Influencers Channel.

Bullet Points Of The Show:

– Question: how do you see self-doubt and limiting beliefs, what is their origin, and how to overcome them?

Limiting beliefs develop in our childhood, usually tied to parents or a parent. These limiting beliefs can affect us in a negative way as in lack of confidence or self-esteem, and when we see that we are not where we want to be in our personal life or business, many times these negative beliefs are holding us back. We are able to remove those beliefs when we become aware of the origin, develop awareness, and habits that help us to move in the right direction.

– Why do you think so many of us fail in mastering our inner critic so we can be and have what we really want in life?

Here Chris now explains exactly how he could successfully, with personal examples, move beyond living in the effects, beyond the root problem, into a successful and fulfilling life. There is great advice that anyone can use immediately, among other habits, meditation, and journaling. This helped him and many of the readers of his book, his clients, to remove limiting beliefs and step into the solutions that are within by mastering the inner critic. You will hear that he has been using the process for over 20 years and will discover how effective the steps can be, moving from inner critic to the inner champion.

How to learn more about Chris Salem, follow or contact him:

His website: christophersalem.com
Find Services, Products, and Books

His now-classic book on Amazon Master Your Inner Critic Prosperity
His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity addresses this and went international best seller in 2016.   

His Radio Show Sustainable Success on Voice America 
A weekly radio show Sustainable Success is part of the Voice America Influencers Channel.

Social Handles:

Facebook: https://www.facebook.com/chris.salem.773
LinkedIn: https://www.linkedin.com/in/christophersalem/
YouTube: https://www.youtube.com/channel/UCMqM7mw9I3gb6bWTzK5tvjg

This podcast is brought to you by https://guestexpertsonair.com with your host Joseph Schinwald, MBA

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