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Podcast Guesting Strategies: From Niche Targeting to Networking

Podcast Guesting Strategies: From Niche Targeting to Networking
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My interview by Lyndsay Phillips, the CEO of Smooth Business Podcasting – from her show notes

Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. To fully leverage the benefits of podcast guesting, you have to be strategic and intentional. I recently had an insightful discussion with Guest Experts On Air owner and visibility expert, Josef Schinwald, about how to get booked on high-end podcasts, the importance of niche targeting, what makes a good guest, and how every podcast appearance is a networking opportunity.

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December 20, 2020

Josef Schinwald, MBA

Confident leaderSelf-promoteSusan YoungVisibility Expert

Interviews

How To Be A Confident Leader in Your Niche with Susan Young, Visibility Expert

How To Be A Confident Leader in Your Niche with Susan Young, Visibility Expert
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Radio news reporter and news director the NJ/ NY Media Market, Visibility Expert Susan Young interviewed everyone from homeless people to presidents. In 2000, Susan Young opened a media relations and PR consulting firm where she teaches professionals how to get more visibility and grow their business and impact. Susan Young has been honored by Associated Press and the New Jersey Broadcasters Association and was being named one of the ‘Top 75 Badass Women on Twitter.’

On the show we covered the inner game, i.e. self-talk, self-belief, and self-love as well as how to improve your confidence as a guest expert on podcast appearances, with invaluable advice and tips from how to pitch to podcasters, how to write your bio, and how to market your message confidently to your audience.

Topics included:

  • How we can up-level (improve) our confidence and communication
  • Becoming a confident leader in your niche
  • How to gain more self-confidence to self-promote as a guest expert on podcasts

Resources mentioned during the show: 

– A Free 1-Hour video training to help you become a confident leader + speaker… landing interviews with podcasters + reporters https://www.sueyoungmedia.com/score_interviews_with… 

– How to Easily Write 4 Versions of Your Bio that Pop
https://www.sueyoungmedia.com/blog/4_versions_ofyourbio 
Discover How to Easily Make Your Point So You Feel Like a Confident Leader.

– Get Your Free Guide Here! https://www.sueyoungmedia.com/sound-bites-guide

– Susan also has a vibrant Facebook group, teaches online courses, offers to consult and coaching sessions, and you can contact her directly through her website at www.SueYoungMedia.com.

This episode of the podcast “The Interviewers” is brought to you by www.guestexpertsonair.com with your host Joseph Schinwald, MBA.

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