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‘Podcast Marketing’

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In-House Teams vs. Agencies: Choosing the Perfect Fit for Podcast Guesting Success

In-House Teams vs. Agencies: Choosing the Perfect Fit for Podcast Guesting Success
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Podcast guesting has evolved into a high-stakes strategy for building authority, connecting with audiences, and generating ROI. But the question every thought leader or business faces is this: Should you handle podcast guesting in-house, or hire an agency?

Both options hold immense value—when leveraged correctly. Your choice depends on your resources, goals, and expertise. This article dives deep into both strategies, offering a clear roadmap to help you decide how to maximize your podcast guesting success.

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Turn Every Podcast Appearance into Profit with the SPIN™ Method

Turn Every Podcast Appearance into Profit with the SPIN™ Method
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Ever felt like your podcast guesting efforts were just… falling flat? Sure, you got exposure. Sure, you were out there talking about your work. But did it bring you the clients, the authority, and the ROI you were looking for?

It’s not enough to just “be a guest.” If you’re serious about growing your influence, driving results, and turning each guest spot into a client-magnet machine, you need a proven strategy—one that does more than get you heard. One that gets you results.

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Elevate Your Podcast Guesting Game: A Proven Approach with AI and Expertise

Elevate Your Podcast Guesting Game: A Proven Approach with AI and Expertise
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In the world of podcasting, securing high-end podcast guest spots can be transformative for thought leaders, authors, and experts seeking to amplify their voice. At Guest Experts On Air, we blend cutting-edge AI technology with personalized strategies from the book The Fast-Track Formula to High-End Podcast Bookings to maximize your impact. Here’s how we tailor our services to achieve high ROI podcast tours, ensuring you’re positioned on top-tier shows that align with your brand and expertise. read more

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Turn Podcast Guesting into Profit: Steve Brossman’s Proven Formula

Turn Podcast Guesting into Profit: Steve Brossman’s Proven Formula
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Podcast guesting is no longer just a trendy marketing tactic; it’s a powerful tool for building authority, generating high-quality leads, and driving sustainable business growth. With 87% of marketers planning to increase their audio marketing spend by 2024, the medium is on a sharp upward trajectory. Yet, for many business owners and entrepreneurs, podcast guesting remains an untapped goldmine. They show up, answer a few questions, but walk away with little to no tangible results. If this sounds familiar, then it’s time to learn from one of the best in the game.

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Announcing: SPIN™ Your Podcast Guesting to Maximize ROI Webinar

Announcing: SPIN™ Your Podcast Guesting to Maximize ROI Webinar
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Hosted by Josef Schinwald | October 2024

Are you tired of podcast appearances that don’t convert? Are you leaving interviews with little to no tangible results? You’re not alone. Many thought leaders, speakers, and business owners make critical mistakes in their podcast guesting strategy—mistakes that cost them potential clients and profits. But it doesn’t have to be this way.

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Mastering the Art of Podcasting: A Comprehensive Guide

Mastering the Art of Podcasting: A Comprehensive Guide
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In a recent interview on the Expert Insight Interview from Sales Pop Online Sales Magazine and Pipeline CRM, host John Golden engaged in a thought-provoking discussion with Josef Schinwald. As the CEO of Guest Experts On Air and a seasoned professional in media, academia, and podcasting, Josef brought a wealth of knowledge to the conversation. This article delves deeply into the key themes and actionable insights shared during the interview, offering a roadmap for mastering the art of podcasting, whether you are an aspiring podcaster or an expert guest.

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