Podcast guesting is no longer just a trendy marketing tactic; it’s a powerful tool for building authority, generating high-quality leads, and driving sustainable business growth. With 87% of marketers planning to increase their audio marketing spend by 2024, the medium is on a sharp upward trajectory. Yet, for many business owners and entrepreneurs, podcast guesting remains an untapped goldmine. They show up, answer a few questions, but walk away with little to no tangible results. If this sounds familiar, then it’s time to learn from one of the best in the game.
