By Matthew Pollard (Adapted for Podcast Guesting by Josef Schinwald)
In the world of podcast guesting, engaging your audience is key. But too often, experts fall into the trap of sounding overly salesy, pushing their services instead of building a connection. How do you create lasting impact without turning listeners off? The answer lies in storytelling—a powerful tool to get people emotionally invested in your message.
In his original article, The 4-Step Business Storytelling Framework That Made Me Millions, Matthew Pollard shares how effective storytelling can transform the way you sell. While his framework applies to various business settings, this adapted version focuses on how you can use storytelling to captivate podcast audiences and convert them into clients.
