My interview by Lyndsay Phillips, the CEO of Smooth Business Podcasting – from her show notes
Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. To fully leverage the benefits of podcast guesting, you have to be strategic and intentional. I recently had an insightful discussion with Guest Experts On Air owner and visibility expert, Josef Schinwald, about how to get booked on high-end podcasts, the importance of niche targeting, what makes a good guest, and how every podcast appearance is a networking opportunity.
