Five Benefits of Appearing on a Guest Podcast

This article first appeared on the well-known marketing website Spinsucks.com and was written by Maureen Jann on June 14, 2018. After in introduction to answer the question of why to appear on podcasts in general, Maureen, gives us 5 benefits to do so.

She writes: as someone who has sat on both sides of the microphone (Wait, don’t both the host and the guest have microphones? Whatever — you get my point.), I can tell you that there are a few key benefits to being a podcast guest.

  1. It’s a great way to start your thought leadership career. You could be a completely no-name talent with great things to say and find an opportunity to speak on a podcast. Why? Because most podcasts are always on the hunt for good content. If you’re articulate and interesting, chances are high you’ll get some exposure. And with each podcast guest spot where you demonstrate how awesome you are to talk to, it’ll make the next, higher-profile podcast guest spot easier to secure.
  2. It’s a great relationship-building tool. While it’s true that each podcast guest opportunity makes it easier to get the next one, don’t think you can’t return to the same podcast time and again to discuss topics that are interesting and timely for you or the industry. Most of the time these formats are conversational. Building rapport is part of doing business in this particular format. And it’s not only easy to form relationships—it’s smart. Each time that happens, you’ll have a little PR placement. And that new contact might be able to help you achieve your goals. (And hopefully offer you a chance to reciprocate somewhere down the road.)
  3. It gives you a longer-form opportunity to talk through your point-of-view. The nice part about most podcasts is they can be long-form or short-form. There are no airtime restrictions like you have with TV or radio. So, if you have something interesting to say, the podcasting world will make room for you to talk it through.
  4. Podcast guest opportunities help feed the content machine. Just appeared on a podcast? Great! Now write a summary or some additional insights about the topic you talked about and link back to the podcast. Create a series of content for both the blog and the podcast to share with your networks. And don’t forget to add it to your company press page! Voila, you now have an instant suite of content—all from one interesting conversation.
  5. It’s a way of exposing your brand to a new audience. As with any guest appearance, you’ll gain exposure to a new audience. Share your project, your enthusiasm, your passion, and you’ll likely be unforgettable—to the right person. (You can’t please everybody, you’re not a taco.) Mentioning the brand you represent and demonstrating the human side can elevate you and your company.

Maureen encourages you to look for guest podcast opportunities relevant to your business. It’s a way to gain non-text based exposure (great for reaching audiences who prefer audio consumption). She continous that the most exciting part is that once you’re on a podcast, it becomes a virtuous cycle. You get one, and now it’s easier to get another, and that leads to a guest blog post, and then a speaking engagement! If you’re looking for a way to build your personal brand and authority, you can’t lose with podcasts. You can read the entire article by following this link and I hope you enjoyed this summary, https://spinsucks.com/communication/guest-podcast-appearance/.