The world of podcasting is booming, with millions of podcasts available across various platforms, covering every imaginable topic. Amidst this explosion of content, the importance of standing out as a podcast guest cannot be overstated. It’s not just about getting booked; it’s about making a lasting impact, delivering value, and ultimately using the platform to further your professional goals.
Welcome to another episode of the Business Growth Architect Show, where we delve into the strategies and stories of industry leaders who are transforming their fields. Today, we have the pleasure of speaking with Josef Schinwald, the CEO of Guest Experts On Air, a Podcast PR & Booking Agency dedicated to helping high-caliber experts secure guest spots on top-tier podcasts.
Josef is an authority in podcast guesting and the author of “Fast-Tech Formula to High-End Podcast Bookings.” In this episode, he shares his proven strategies to leverage guest appearances for explosive business growth. If you’re looking to expand your audience, build your expert status, and boost your brand, this conversation is a must-listen.
Josef Schinwald’s journey to founding Guest Experts On Air is a testament to the power of strategic podcast guesting. His agency specializes in securing high-profile podcast appearances for experts, giving them the exposure they deserve even if they aren’t mainstream influencers. Josef’s method revolves around creating content that resonates deeply with target audiences, establishing a strong, intimate connection with podcast listeners.
One of the core elements of Josef’s approach is mastering public speaking. He shares his personal journey of overcoming microphone anxiety and offers practical advice for those intimidated by the idea of speaking to large audiences. Josef breaks down the steps to becoming a confident and engaging speaker, highlighting the incredible opportunities that arise from being a guest on multiple podcasts.
Networking is central to Josef’s podcasting strategy. He discusses the importance of maintaining a consistent presence in the podcasting world, which leads to lasting connections and significant business opportunities. By appearing on various podcasts, you not only reach new audiences but also solidify your status as a thought leader in your field.
In a candid discussion, Josef opens up about his deep dive into spirituality and how his experiences in India have shaped his approach to business. His studies in divinity and transformative experiences have led him to advocate for a holistic view that balances professional success with personal fulfillment. Josef’s concept of harmonizing life is particularly fascinating, as he discusses the role of spiritual practices in enhancing business strategies.
For those looking to embark on their podcast guesting journey, Josef offers practical tips and insights. He explains how to effectively pitch yourself to podcast hosts, ensuring your message aligns with their audience. Josef also details the benefits of embarking on a podcast tour, a strategy he has used to great effect in his own career.
From overcoming the fear of public speaking to integrating spiritual principles into his business strategy, Josef’s journey is inspiring. He underscores the importance of balancing achievement with spiritual fulfillment, and finding inspiration beyond traditional business paradigms. His concept of life’s dualities and the harmony principle provides a fresh perspective on achieving success in both personal and professional realms.
Don’t miss the opportunity to transform your business with the power of podcast guesting. Engage with Josef further by visiting his website Guest Experts On Air and downloading his free e-book, which offers actionable steps to start your podcast guesting journey.
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Welcome to another compelling feature from Guest Experts n Air. In this edition, we had the privilege of interviewing Josef Schinwald, a distinguished authority in the podcasting arena. His expert insights are invaluable for both novice and seasoned podcasters looking to elevate their craft.
A podcast’s success hinges on the seamless alignment of the host, guest, and audience. Josef emphasizes that this triad is crucial for producing engaging and impactful content. The chemistry between the host and guest, coupled with their relevance to the audience, creates a harmonious and memorable listening experience, fostering a loyal listener base.
Before launching a podcast, there are vital questions to address. Josef highlights the necessity of thorough preparation and unwavering consistency. Key questions include: What is the podcast’s purpose? Who is the target audience? How frequently will episodes be released? These foundational elements ensure a strong start and sustained commitment to your podcasting journey.
Niche targeting is a cornerstone of successful podcasting. Josef underscores the importance of focusing on a specific niche to build authority and connect deeply with your audience. By specializing in a particular subject, you establish yourself as an expert and attract listeners who are genuinely invested in your content.
The dynamic between the host and guest is pivotal. Josef discusses the importance of matching the right guest with the right host, enhancing the depth and authenticity of conversations. This synergy leads to more engaging episodes and a richer listening experience.
Resonance and positioning are key factors in podcast selection. Josef explores how leveraging AI tools can enhance research and podcast pitching. Understanding your audience’s preferences and aligning your content accordingly can significantly boost your podcast’s market positioning and listener engagement.
Josef advocates for aiming high when pitching to podcasts. By positioning yourself confidently and targeting top-tier opportunities, you can secure high-profile guest spots. Presenting your expertise effectively demonstrates the value you bring to the podcast’s audience.
Authenticity and storytelling are at the heart of impactful podcasting. Josef emphasizes the importance of genuine storytelling to forge connections with your audience. Authentic narratives build trust and make your podcast memorable and influential.
Effective storytelling extends beyond podcasting into branding. Josef highlights how compelling narratives can cut through the digital noise, creating a strong brand identity. Storytelling resonates with audiences and differentiates your brand in a crowded market.
Josef addresses the myths and realities of podcasting. While podcasting offers significant opportunities, it requires dedication and strategic effort. Consistent appearances on various podcasts can enhance your visibility and credibility, but they demand careful planning and persistence.
Podcast appearances can significantly bolster your authority. Josef discusses how featuring on multiple podcasts and authoring a book can establish you as an expert in your field. Building a strong presence reinforces your expertise and influence.
For those targeting high-end podcasts, Josef provides valuable resources, including a free e-book. Additionally, premium services are available to secure expert bookings on top-level podcasts, amplifying your reach and impact.
We are thrilled to feature Josef Schinwald, whose expertise and contributions to the podcasting community are truly inspiring. Dive into the full interview on SalesPOP! for more of Josef’s insights.
Thank you for reading! If you found this post insightful, please share it and leave your comments below. Don’t forget to subscribe to our channel for more expert interviews and pro tips on mastering podcasting and sales.
Stay tuned for more insights and keep mastering the art of podcasting! #Podcasting #SalesInterview #JosefSchinwald
My interview by Lyndsay Phillips, the CEO of Smooth Business Podcasting – from her show notes
Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. To fully leverage the benefits of podcast guesting, you have to be strategic and intentional. I recently had an insightful discussion with Guest Experts On Air owner and visibility expert, Josef Schinwald, about how to get booked on high-end podcasts, the importance of niche targeting, what makes a good guest, and how every podcast appearance is a networking opportunity.
Sometimes life throws you a curveball that lands you exactly where you need to be. My recent rendezvous with Jeff Bullas on his show was one such unexpected twist in my digital odyssey. Picture this: two curious minds coming together in a digital arena where the future of marketing, the enigma of AI, and the timeless quest for purpose in our professional lives are up for a hearty chat.
Jason Cercone is a creative professional, strategist, podcaster, connoisseur of steak and chicken wings, and all-around well-adjusted bon vivant making his residence in Pittsburgh, PA. He is the Founder of Cercone Consulting where he helps brands and professionals maximize the podcast platform through impactful, optimized guest marketing campaigns. He’s also the host of Evolution of Brand, a podcast featuring self-defined entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies. When he isn’t glued to a microphone producing words to live by, you’ll find him consuming good bourbon and a Rocky Patel cigar, obsessing over his fantasy football lineups, and doing everything in his power to break 80 on the golf course.
Every one of us has a story to tell. This is the primary reason Jason has gone all in on podcasting and assists others in leveraging the podcast space for optimum brand exposure. Through podcasting, Jason has told stories, provided education, established trust and authority, generated leads, promoted products and services that led to sales, and grown audiences exponentially – all by connecting with good people and passionately telling a great story.
And speaking of stories, click here to discover Jason’s professional
journey, motivations, and more.
Questions asked:
Website:
Website https://jasoncercone.com/
Guest Accelerator Experience https://jasoncercone.com/guestaccelerator/
Podcast https://jasoncercone.com/evolutionofbrand/
This episode was brought to you by GuestExpertsOnAir.com with your host Josef Schinwald
