Announcing: SPIN™ Your Podcast Guesting to Maximize ROI Webinar
Hosted by Josef Schinwald | October 2024
Are you tired of podcast appearances that don’t convert? Are you leaving interviews with little to no tangible results? You’re not alone. Many thought leaders, speakers, and business owners make critical mistakes in their podcast guesting strategy—mistakes that cost them potential clients and profits. But it doesn’t have to be this way.
I’m Josef Schinwald, CEO of Guest Experts On Air, a premier podcast booking agency. After securing over 3,000 high-end interviews for more than 300 clients and bringing 50 TV appearances into my career portfolio, I’ve distilled my experience into a single powerful framework: the SPIN™ Method—and I’m here to share it with you.
Join me at the end of October 2024 for a transformative webinar that will revolutionize the way you approach podcast guesting and teach you how to maximize your return on investment (ROI). In just 20 minutes, you’ll uncover how the SPIN™ Method can eliminate the 10 blind spots that are holding you back from turning your podcast appearances into client-generating machines.
The 10 Blind Spots That Are Hurting Your Podcast ROI
- Not Researching Enough
Too many guests show up unprepared—without understanding the host, audience, or podcast. This leads to mismatched messaging and wasted opportunities. - Targeting the Wrong Podcasts
Going on the wrong podcasts is like fishing in the wrong pond. You need to align your goals with the right audience. - Failing to Hook the Audience
If you don’t grab your listeners’ attention from the start, you’ve already lost them. - Losing Control of the Conversation
Letting the interview drift away from key talking points is a sure way to lose focus and ROI. - Talking Too Much
More is not always better. Speak strategically, not endlessly. - Not Listening
Failing to actively engage with the host means missed moments of connection that could boost your credibility. - Selling On-Air
Trying to sell during the interview is a major faux pas. The sale happens afterward. - No Strong Call to Action
Without a clear next step, even the best interview won’t convert listeners into leads. - No Website Optimization
You must create a clear path for listeners to convert after the interview. Otherwise, they’ll get lost in the shuffle. - Not Building Relationships
Failing to nurture relationships with hosts could mean missing out on future collaborations and opportunities.
The SPIN™ Method: Your Solution to Maximize ROI
How do you solve these blind spots? It’s all about the SPIN™ Method, my proven framework that focuses on Speaking, Positioning, Impact, and Networking. Let me break it down for you:
S: Speaking
Command Attention, Control the Flow
Most podcast guests struggle to keep the audience engaged. Great speakers hook their listeners from the first 30 seconds. In this webinar, I’ll show you how to start strong, keep your message clear, and control the conversation to ensure maximum impact.
Key Tip: Always have a killer hook. Your first words matter more than anything else.
P: Positioning
Get Booked on the Right Shows
Too many guests waste time on podcasts that don’t match their goals or audience. I’ll teach you how to target the podcasts that are perfectly aligned with your brand, ensuring that every appearance brings you closer to the results you want.
Key Tip: Positioning is about consistency. Your message should resonate across all platforms.
I: Impact
Turn Listeners into Clients
What’s the point of a podcast appearance if it doesn’t drive leads? Impact is about optimizing your website and call to action to convert listeners into clients. In this webinar, you’ll learn the secrets to high-conversion landing pages and CTAs that get results.
Key Tip: The sale happens after the interview, so your follow-up strategy is critical.
N: Networking
Build Long-Term Relationships
Your relationship with podcast hosts can open doors to future opportunities—if you know how to cultivate it. I’ll guide you on how to follow up, offer value, and create partnerships that last.
Key Tip: Your network is your net worth. Every host you meet could be your next business partner.
SPIN™ in Action: Real Success Stories
Here’s how the SPIN™ Method has already helped professionals like you turn their podcast guesting efforts into profit:
- Sarah’s Product Launch
She was facing a $500K loss. After implementing the SPIN™ Method, her next interview alone brought in over 200 sales. The launch succeeded beyond expectations. - John’s $50,000 in Sales
He was on dozens of podcasts but with no results. By refining his positioning, he booked three relevant podcasts and converted $50,000 in new business. - Lisa’s Website Tweak That Earned $30K
After overhauling her website and implementing a clear call to action, one podcast appearance brought in 1,000 listeners and $30,000 in sales.
SPIN™ Webinar Recap: What You’ll Learn
In this free 20-minute webinar, you’ll discover:
- How to command attention and keep listeners engaged.
- The secret to getting booked on the podcasts that matter.
- How to optimize your website for lead conversion.
- The art of networking to create long-term partnerships.
Special Offer for Webinar Attendees
As a webinar attendee, I’m offering an exclusive deal, 50% OFF for attendees on the combined packages below:
- 3-Interview Package: Get booked on three high-impact podcasts tailored to your goals.
- Bonus Interview: As a special bonus, I’ll throw in a fourth interview at no extra cost.
- 2 Hours of Coaching: Prepare for your next podcast guesting opportunity with personalized guidance.
- Free SPIN™ Workbook: Download a detailed guide to the SPIN™ Method with actionable steps you can implement right away.
Here are all my packages for bookings and coaching:
https://guestexpertsonair.com/packages/
https://guestexpertsonair.com/coaching-packages/
Join the Webinar and Maximize Your ROI
Don’t let blind spots hold you back from achieving podcast guesting success. Join me at the end of October 2024 for this free webinar and start turning your podcast appearances into a client-generating machine. Registration will be announced on this website and my social media accounts. See you then.
Or book a free discovery call on Zoom in the meantime: https://guestexpertsonair.com/book-a-strategy-call/
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