*) With logos below he was associated as Professor, TV Guest, Associate Publisher of Tiempos del Mundo, Articles published, or direct Business Relationship.
Joseph T. Schinwald
Podcast Guesting Strategist
Mission & Biography:
Joseph Schinwald is a podcast guesting strategist, podcast host, and founder of the Podcast PR & Booking Agency Guest Experts On Air. His mission is to book experts, thought leaders, solopreneurs, authors, speakers, and brands on world-class podcasts. He successfully gets them on podcast tours to market their message, bouncing their audiences into an eco-system of increased prospects, more sales, and profitability. His talents in Public Relations, the Media, and Marketing made him the Associate Publisher & Vice-president of a hemisphere newspaper in 16 countries, a professor in three universities and got him interviews on more than 50 TV shows.
Interview Topics:
The Inner & Outer Game of Podcast Guesting: The 7 Paradigm Rules of Successful Podcast Guesting in 2022, having deep expertise, a framework, a compelling story, being fearless of public speaking, an eco-system of profitability, pitching successfully to top podcast hosts in your niche, and a follow-up content marketing strategy.
Talking points for Rocky Buckley's FB live interview this Saturday at 11 am EST:
This, of course, is very flexible, just a guideline for you.
Why did I get attracted to the business of PR and Podcast Guesting? I will talk about my time in Buenos Aires meeting a lot of other experts and thought leaders before TV interviews, and my own extraordinary experiences being interviewed 50 times on Argentinean TV. So now I have the background of why I love to work with experts on podcast guesting tours.
Quote paraphrased: "As David DeAngelo (dating guru), aka Eben Pagan (now billionaire and marketing guru), once discovered, attraction is a choice, he asked a Night Club security man why he has so much success with the most beautiful women and the answer was, if you start at the top you may end up with number 2 or 3, but if you start at the bottom you may get stuck there and never know what was possible."
Download numbers are the most skewed, not easy to get, and it actually is much more important to get to your right audience. Why do I know more about it than most people in the industry? Why do I know good estimated download numbers of podcasts? So I can say I can get you on podcasts with 5K+ within your wider audience, even 50K+, and I can explain this.
Then I will shortly talk about what a paradigm is and why the 7 paradigm rules for podcast guesting are the new boundaries that define your marketing success in 2022. I will briefly mention the 7 rules but then focus more on what we do in our agency to get our clients booked on the very top-tier podcasts, the expert selection process - those who have a clear vision to reach their wider audience only, a compelling offer, and a marketing funnel to capture prospects after the interview is published, the podcast research (very important and interesting topic), the pitching process (the personalization part is key), the follow-up, the booking, and organizing your campaign (it should always be seen as a marketing campaign).
Finally, it will be nice to talk about your idea of the content marketing strategy by doing what always will be the responsibility of the guest expert, either inhouse or outsourcing it, which is keeping track of the published interviews, contacting the host for the video, or downloading the podcast audio file, chopping it up into small pieces and marketing them on their own social media presence to increase their authority and go-to expert status. I want to also mention the SEO benefits, an often unsung hero side-effect of podcast guesting.
In the beginning, we can already mention that I am offering a free podcast guesting strategy session, and if we are a fit I include a free top-tier podcast booking for them to get to know each other even more for a possible podcast tour with us.
Below are more topics for other interviews...
- Podcast Guesting Your Message in 2022: Be your message on 30 - 50+ Podcasts a year, reaching over 10k of your wider audience a month easily. How effective a marketing strategy is podcast guesting - leveraging other people's audiences.
- How I founded a newspaper chapter in Honduras, the 5th most dangerous country, and how I ended up running the newspaper headquarters in Buenos Aires within 3 years. I am Austrian, left at age of 20 to have extraordinary global adventures, from India to Argentina.
"I have personally worked with Josef and had a great experience. He has a lot of knowledge and insights so that you get a great ROI. His strategic podcast bookings and expert coaching, especially his SPIN™ method have directly contributed to me making up to five figures of revenue on shows. The high-impact shows have elevated my visibility, but it's Josef's guidance that truly maximized my results."
"I am thrilled with the outstanding results delivered by Josef Schinwald. His expertise led to numerous high-quality conversations that have been invaluable. Beyond that, I now possess an array of useful recorded segments, perfect for enhancing my promotional efforts. These excellent video clips have become a key asset for my website and social media presence. I wholeheartedly recommend Guest Experts On Air for anyone looking to elevate their promotional strategy."
"If relationships make the world go round, Josef is a master. His ability to connect, listen, distill, and feedback not only to my message but also to convey that to podcast hosts was truly inspirational. I would recommend Josef to anybody keen to make a difference and get their message into the world."
"Josef is a master of his genre and truly understands the podcasting business. He secured top-notch podcasts in my field, ensuring I reach my ideal clients. Josef is highly supportive, generous with his time, and provides precise data to keep me informed throughout the process. Guest Experts on Air impresses with their seamless guest requests, professional introductions, and efficient follow-ups. Their attention to detail is exceptional. I highly recommend Josef and Guest Experts on Air."
When we bring our clients together with the right shows and right places we always make sure it is at the highest level of spiritual good to make those connections work and resonate with the same values that we have for you and for your business. Below are only a few samples of podcasts we successfully booked our clients in.
Joseph supports Heart to Heart International which strengthens communities through improving health access, providing humanitarian development, and administering crisis relief worldwide.
